start-up visa Archives - Startup Canada Visa

The Power of Brand Management

In today’s fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective brand management practices can propel a business to new heights, creating a solid and enduring connection with customers and fostering loyalty, differentiation, and long-term profitability. As the founder of a leading business consulting company, I have witnessed firsthand the transformative power of brand management, and in this article, I will delve into its fundamental principles and share some enlightening examples from my experience.

Defining Your Brand Identity:

Building a strong brand begins with clearly understanding your organization’s identity, values, and unique selling proposition. Defining your brand identity helps shape perceptions and establishes an emotional connection with your target audience. A compelling example is Apple Inc., which has masterfully crafted its brand identity around simplicity, innovation, and user experience. By consistently delivering on its brand promise, Apple has cultivated a fiercely loyal customer base and established itself as a global leader in technology.

Consistency Across Touchpoints:

Brand consistency is essential across all touchpoints, including your logo, website, advertising campaigns, customer service, or social media presence. A seamless and consistent brand experience builds trust and reinforces your brand’s values in the minds of consumers. Nike, the renowned athletic footwear and apparel company, is a prime example of consistent brand management. From its iconic swoosh logo to inspirational marketing campaigns and athlete endorsements, Nike has maintained a cohesive brand image across various touchpoints, resulting in a strong brand association with sports performance and lifestyle.

Building Brand Equity:

Brand equity is the intangible value that a brand possesses. It measures the brand’s strength and influence in the marketplace. Effective brand management enhances brand equity by investing in brand-building activities like advertising, sponsorships, and brand extensions. Coca-Cola, one of the world’s most valuable brands, has successfully built brand equity through its extensive marketing efforts, memorable advertising campaigns, and consistent brand positioning. As a result, Coca-Cola’s brand equity has become synonymous with happiness, refreshment, and timeless appeal.

Adaptability in a Changing Landscape:

Brand management is not a static process. In today’s ever-evolving business landscape, adaptability is crucial. To remain relevant, brands must stay attuned to consumer preferences, market trends, and technological advancements. An excellent example is Netflix, which initially started as a DVD-by-mail rental service but successfully transformed into a global streaming powerhouse. By recognizing the shift in consumer behavior towards digital content consumption, Netflix adapted its brand strategy, embraced technology, and revolutionized the entertainment industry.

Engaging with Your Audience:

Successful brand management involves authentic engagement with your target audience and building meaningful relationships. Social media platforms have provided businesses with an unprecedented opportunity to connect with consumers personally. Red Bull, the energy drink company, is a prime example of leveraging social media for brand engagement. Through its extreme sports content, captivating videos, and user-generated campaigns, Red Bull has created a vibrant community of brand enthusiasts, establishing a strong emotional bond with its target audience.

Brand Crisis Management:

One exemplary instance of effective brand management I witnessed involved a technology company. This company has established itself as a leader in the consumer electronics industry through consistent innovation and high-quality products. However, during intense competition, they encountered a product defect that affected many of their devices. Rather than downplaying or ignoring the problem, the company swiftly acknowledged the issue, took responsibility, and promptly initiated a comprehensive product recall and replacement program. They communicated transparently with their customers through various channels, addressing concerns and providing regular updates.

The company mitigated potential reputation damage by prioritizing customer satisfaction and maintaining open lines of communication. It demonstrated a solid commitment to its brand values, which fostered customer loyalty and trust. This type of proactive and transparent approach to brand management is a compelling example of how effectively handling crises can strengthen your company’s image and customer relationships.

Innovating and Evolving:

Successful brands continually innovate and evolve to meet changing customer needs and expectations. By staying ahead of the curve, brands can maintain a competitive edge and drive growth. Tesla, the electric vehicle manufacturer, has disrupted the automotive industry with its innovative approach to sustainable transportation. Through its cutting-edge technology, sleek designs, and visionary leadership of Elon Musk, Tesla has redefined the perception of electric vehicles, setting new standards for the industry and captivating consumers worldwide.

Brand management is an indispensable aspect of modern business strategy. It empowers organizations to shape perceptions, build meaningful consumer connections, and drive long-term success. By focusing on brand identity, consistency, equity, adaptability, audience engagement, crisis management, and innovation, businesses can harness the power of branding to create a lasting impact. The examples shared in this article illustrate the tangible benefits that effective brand management can bring. Embracing these principles and investing in brand management is a worthwhile endeavor that can yield substantial returns in today’s dynamic and competitive marketplace.

The power of storytelling in business

Businesses have always used stories to connect with their customers and promote their products or services. After all, everyone loves a good story. In today’s world, however, the art of storytelling has taken on a new importance. With so much content being created and shared online, it can be difficult to make your brand stand out from the crowd. That’s where storytelling comes in. By crafting engaging and authentic stories, you can connect with your audience on a deeper level and persuade them to choose your product or service over your competitors. Here are five ways that story can be used to enhance your business ’ online presence.

1. Position the message so your audience can relate to your business

If you’re looking to grow your business online, you need to create compelling content that people will want to read and share. By creating blog posts and other written content around relevant topics and themes, you can draw the attention of your target audience and build a loyal following of loyal customers. Social sharing buttons can also help to increase traffic to your website and increase the reach of your post. As people start to share your content on social media, it will attract more visitors to your site and help you to reach a wider audience.

Whether you’re offering a product or service, it’s important that you clearly communicate what makes your company different and unique from your competitors.

2. Keep things authentic and simple to tell the story of your business

If you are running a blog, it’s important to keep it authentic and true to who you are as a brand.

Be authentic and keep the language simple. Always try to include a personal anecdote or example as well to humanize your stories. This will help to create a connection between you and your audience and let them know that they can relate to your story on a personal level. It will also make them more likely to connect with your brand on a social level and hopefully, eventually become a customer of yours! Remember that not everything has to sound perfect in order to be effective. Sometimes simplicity is the key to great writing So take a deep breath and relax. Getting your message out there is more important than perfection! Keep it simple and keep it real!

3. Know your firm’s history and engage with it.

Research the history of your firm and how this has helped to shape the type of company it is today. Then use this research to engage with your audience in a meaningful way by sharing this information with them on your blog. This will give them a behind-the-scenes look at your business and show that you have a real passion for what you do. Showing interest in your community is a great way to build a strong relationship with your followers and attract new customers to your business! It’s also a great way to promote your business at the same time

Focus on the emotions of your stories

When it comes to storytelling, it’s important to focus on the emotions of your target audience. For example, if you sell women’s clothing you could tell a story about a woman choosing her first dress for a special event and how excited she was to finally find the perfect dress for the occasion. This is an example of a humanizing story that demonstrates why your product or service is so important and how it will make the lives of your potential customers better in some way. On the other hand, if you sell cars you could tell a story about how buying a sports car changed someone’s life for the better and helped to make all of their dreams come true. This story will inspire people to buy your product because it will make them feel like anything is possible if they follow your lead and pursue their dreams!

To sum up, storytelling is one of the most powerful forms of marketing that you can use to promote your business. Learn the right way to do it and start selling your product.

Things to consider doing business overseas

Based on the opportunity to work with lots of businesses based in overseas locations, I have found it to be a very rewarding experience. One of the best things about working with international ventures is the chance to learn about new products and services. In my role, I often have to research new companies and industries, and this has given me a great deal of knowledge about the global marketplace. If you are thinking of starting a business overseas, there are many things to consider. To make sure your business is successful, here are some tips to follow:

Market research

Research is one of the most important things when it comes to starting a company. If you are going to invest your time and money into a business, it is important to know that the business is going to be successful. Conduct market. This will help you determine whether there is room for growth in the market and which market you should focus on.

Target customer

Next, you must determine who your target customers are. You can also find out where your customers are located and identify your competitors. Once you have identified your target audience, it will be easier to market your products and services to them.

Business Location

It is important to consider location when choosing a location for your business. You need to take into consideration what type of customer base you intend on targeting and the demographics of the area where you plan on opening your venture.


Another important factor to consider is cost. You may need to find cost-effective methods of doing business overseas. Using technology to your advantage is a great way to reduce the cost of doing business.

Video conferencing, for example, can replace the need for expensive business trips. Online collaboration tools can help teams to communicate and work together effectively, even when they are in different countries. And finally, online project management tools make it easy for businesses to coordinate activities between different offices and time zones.

Business Name

Very important to figure out what your business name should be. You should choose a name that is unique to your company but also easy to remember. You should check that your company name is available locally. If your business name is not available in the local language, you may consider choosing a different company name.


Once your company is established, you will need to register it with the government. Choose a local attorney who can help you with the paperwork and represent you during the process. You will need to obtain a license from the local government to operate your business legally.

You must decide what type of structure is right for your business. You can incorporate a company as a sole trader, a partnership, or a limited liability company. Each structure has its own advantages and disadvantages. The type of business you choose will depend on your business needs and financial circumstances.

Business Relations

It is very important to establish a good relationship with suppliers and customers from the very beginning of your business. It will make it easier for you to get the supplies you need and help grow your venture. It will also build a good reputation for your business and help you succeed in the long run. Working with local partners can be a great way to reduce costs and minimize risk when starting a business overseas. They can provide valuable insights into the local market and help you navigate the regulatory landscape.

Online Presence

As a business owner, it is important to maintain a social media presence. Social media is a great tool that you can use to connect with customers and promote your brand. You can use it to share information about your venture and engage with your followers.

Your business will need a website if you plan to market your products or services online. Additionally, you should make sure that you have a strong online presence if you decide to sell products on online marketplaces. You will need to build your website from scratch or purchase a theme from an online template store. You will need to use SEO best practices to make your website more searchable. If you want to expand your business internationally, you will need a powerful marketing strategy that will help you to reach potential customers in different countries.

Work-life balance

It is important to maintain a healthy work-life balance if you want to succeed in business. Being an entrepreneur is a lot of hard work, so you need to find ways to relax and take your mind off work. It’s important to socialize and connect with other people in your industry so you can learn from each other’s experiences. Stay motivated and positive if you want to achieve your full potential as an entrepreneur.

Helpful tools for your business

Finally, it is important to set up an accounting system to keep track of your finances. This will ensure that your company remains profitable and gives you the information you need to make informed decisions. CRM software is also a useful tool for helping you to manage customer relationships and track sales.

To sum up, it’s important not to be afraid to take chances. Building a successful business takes time and dedication. You need to be committed and have a long-term vision if you are serious about growing your business.

You need to be willing to take risks and make changes when necessary. Creating a business is something that can be rewarding but it can also be challenging at times. Don’t let the challenges of entrepreneurship discourage you from pursuing your dreams. With the right knowledge and tools, you can achieve success in your venture. Failure isn’t the end of the world but giving up is. You should be prepared to make mistakes and learn from your experience so that you can become a stronger entrepreneur over time.

How To Find Investors In A Remote World

These days, connecting with potential investors no longer relies solely on in-person meetings. Between social media platforms, video conferencing tools, and virtual events, it only takes one online interaction for an entrepreneur to connect with someone who can open up a wealth of funding opportunities.

With digital options being embraced by more and more people all over the world, taking advantage of these different mediums can attract the attention of potential investors virtually. To help, 15 members of the Forbes Business Council each share one strategy entrepreneurs can use to find and command the attention of investors in a remote world.

Partner With Local Business Organizations

If you’re looking for investment opportunities, now is the time. With so much money flowing into the market, investors are aggressively seeking new opportunities. Get involved with local business organizations. Take part in virtual events and never remain silent. If you’re proactive and promote your business effectively, you’ll be sure to find the right investors. – Michael Shribman, APS Global Partners Inc.

Reach Out To Known Investors In Your Space

With the transition to a remote-work world, innovators and entrepreneurs are able to identify, pitch, and close deals with investors on virtual calls with decks, ideas, and passion. With the internet’s vast ability to be our greatest resource, one can identify who is investing in their space by conducting industry research and reaching out digitally in a way that will stand out. From there, the door is open! – Christian Brown, Glewee

Find Your Market Niche

With so many options available online, no matter the economy, quality products and services will always be in high demand with both consumers and investors. These do elicit higher prices, but they also create a feeling of privilege and prestige. Exclusive and niche companies, rather than mass production and affordable products or services, bring investment attraction. – Martina Seferovic, OIP Inc.

Develop A Compelling Pitch

The key to finding investors in a remote world hinges on several things. First, create a clear and compelling pitch that articulates what problem is being solved, why it is compelling and unique, and why it will be successful. Leverage your network through social and digital channels to share your pitch and create qualified referrals. Find vetted investors through investment websites. – Jackie Shoback, 1414 Ventures

Leverage Your Network

Warm introductions remain the best route for fundraising in a digital world. The best strategy is to network with other entrepreneurs and impress them enough to get a genuine recommendation in front of their own investors. Today, networking with entrepreneurs is the easiest it’s ever been, with dozens of accelerators and communities connecting people digitally. – Tyler Weitzman, Speechify

Go Where The Investors Are

Investors are an important audience for us. We look to connect and build relationships with them where they spend their time, and like many of us, that is increasingly online. Digital events and social networks are the most common method, but we are also developing an organic strategy by creating inbound content combined with an outbound email marketing strategy. – Anand Subbaraj, Zuper

Engage On Thought Leadership Platforms

Consistent engagement on thought leadership platforms can heavily influence your chances of acquiring investors. Virtual or social impact has become the fastest route to expanding a business and brand. The more you share your knowledge on various topics that relate to your business, the greater the chances that you’ll attract growth through potential investors while also developing promising partnerships. – Makeba White Chanay, B1 Ventures & Holding

Nurture Your Relationships

Focus on relationships. Your developing network is your most valuable resource—don’t focus on monetizing it, but do focus on cultivating it. If you are an asset to those you interact with, it will be easy to ask and explore when you have needs. Building an investor network works the same way, and it can be built remotely through regular video calls and check-ins, even when you’re not raising funds. – Jeffrey Wessler, Heartbeat Health

Build An Audience That Can Double As Investors

Build your audience in a digital world, and allow them to be investors and lifetime contributors to your business. As you continue to build out and scale based on what your audience suggests, you will build trust and investment while also gaining opportunities to scale and be introduced to other resources. – Blake Van Putten, CISE

Look Into Online Investor Platforms

There are multiple investor companies and government grants that can be found online. Lately, many platforms have appeared that help startups connect with needed investors. These online platforms are a good way to start the journey of raising capital. Staying up to date with the latest technology and having your business ideas reflect that online is another must. – Oxana De Castro, FOXYLAB NEW YORK

Cater To Market Demands And Expectations

As business becomes more digital, your company will appeal to a broader set of investors. There will be fewer borders between you, your capital, and strategic support. Recognizing how this changes the criteria through which you’re evaluated is important, and catering to global expectations—based on regional market demands—is key. – Casper Rasmussen, MACH Alliance

Be Transparent About Company Values

It’s incredibly important for digital materials to be crisp, clear, and ready to share at any moment. Subtleties can get lost during virtual meetings, so your supporting documents can fill in that clarity. Regardless of where the discussions happen, the most important thing is to find investors who align with your company’s vision and corporate values. – Derek Lim Soo, Peak Power Inc.

Create A Strong Brand

One of the keys to finding investors in an ever more remote—but better connected—the world is ensuring you have a strong brand. If your narrative is compelling and your connection to your audience organic, you’ve done the hard bit. Whatever medium you use, make sure potential clients feel reassured and connected to your business. This is how you build trust. We always strive to develop and honor that. – Natalie Bellis, The Seventy-Ninth Group

Focus On Building Long-Term Relationships

In some ways, the more the world changes, the more things stay the same. While there are many digital options one can leverage to get investors’ attention, I have found that nothing is more powerful than connecting one-on-one. While that’s not “scalable,” it does allow you to go deeper to build valuable long-term relationships, gain trust and learn much more about your product and the market. – Stephen Sokoler, Journey

Commit To Forward Movement

Keep moving. People are attracted to progress and movement. The fund must grow, the portfolio must grow and our partnerships must grow. When you hit a wall, go over, below, around, or straight through it, but do not stop! – Jeremy Krell, Revere Partners

By Expert Panel®Forbs Counsil

Emulate Canada’s Immigration Policy, Ex-Minister of Immigration, Counsels World Leaders

Leaders of advanced countries have been urged to emulate the friendly immigration policy of Canada.

Former Minister of Immigration and Citizenship of Canada Gerry Weiner gave the charge while delivering a keynote address at the opening session of the maiden Journalists International Forum For Migration (JIFORM) Intercontinental Migration Summit hosted by the Medgar Evers College (MEC), City University New York (CUNY) on Wednesday in Brooklyn.

Weiner, who spoke on immigration policies and emigration, urged nations to copy the friendly immigration policy of his country.

Properly managed immigration

Also an ex-Secretary to the Government in Canada, Weiner however cautioned that migration should be properly managed by both developing and developed nations with adequate provisions to lower the unemployment ratios forcing migrants to desperately search for greener pastures abroad to avoid agitation for revolution.

Gerry cautioned that migration should be properly managed by both developing and developed nations with adequate provisions to lower the unemployment ratios forcing migrants to desperately search for greener pastures abroad to avoid agitation for revolution.

Welcoming the guests, Dr. Antionette Coleman, Senior Vice President and Provost of the MEC said the institution was proud to host the event.

She pledged that the university would take migration discussion beyond the classroom and encouraged contributions to deepen policies and implementations to improve migration governance.

The President of the JIFORM about immigration

Speaking, Dr. Ajibola Abayomi, the President of the JIFORM with over 300 journalists covering migration across the continents said the summit was aimed at promoting academic inputs on migration matters, networking, robust policy on safe, orderly and regular migration among nations and individuals in line with the United Nations Sustainable Development Goal (SDG).

He said the reappraisal of labor migration was imperative given the significant contributions of the migrants to the advancement of both low and high-income economies which recorded over $714 billion in remittances in 2019 alone and other significant improvements in the subsequent years.

“Human mobility is the fulcrum of the global economy. The theme of this summit was carefully chosen to highlight the importance and the need for a review of migration policies in several regions of the world, especially to the advantage of the migrants that are economic developers.

“Migration is a human right issue. The JIFORM since its inception in 2019 has shown tremendous commitment to fighting migration menaces and challenges like human trafficking, smuggling of migrants, sexual slavery, and irregular migration and promoting regular migration with quality information to make labor migration safe and rewarding for all.”

Dr. Ajibola said the summit would continue in America as an annual event and expressed the desire to keep the partnership with the MEC towards sustaining it.

The minister for Labour and Social Security

Alpha Timbo, the minister for Labour and Social Security, Sierra Leone who spoke on Labour Migration And Ilo Convention: Challenges And Prospects For West Africa said: “Good governance is very significant in regulating labor migration and this involves ratification of International instruments, inter nation-state collaboration or agreements. 

“The West African nations must evolve capacity building for migrant workers, training and preparation of migrants with soft and hard skills and a digitalized migration for tracking, monitoring and social protection with effective enforcement or implementation of the policies to achieve the desired objectives of safe, orderly and legal migration” the minister suggested.

In her submission on decent work strategy, Dr. Princess Ocansey, a member of the African Union Labour Migration Advisory Committee bemoaned the unemployment ratio in Africa but stated that: “Well-managed Migration can provide several solutions! From temporary circular migration opportunities to strategically positioned remittances to fix emerging forex issues and more.”

“The African Development Bank stated that one-third of Africa’s almost 420 million millennial-aged 15 to 35 are unemployed and discouraged, another third are insecurely employed, and only one in six are employed on a salary basis. This is a ticking time bomb! A security issue our governments must not overlook.

What we need

 “We need a mindset change for our youth to become creative job creators- instead of sitting and waiting for nonexistent jobs, especially in the post covid era. We need a paradigm shift, shifting from working unilaterally to multilaterally all over the world – in order to make it. No longer can we be in silos – this post-pandemic era commands us to come together, to fight together, not fight each other – or we sink together” she averred.

Pastor Solomon. A. Folorunsho, the chairman of the Home for the Needy, and his counterparts from Germany, called for support for the victims of forced migration.

He drew attention to the needs of his foundation in Benin City, Nigeria taking care of over 5000 internally displaced persons and other migrants including food, drugs, funds, and scholarships.

Addressing Economy: Diversity of migration and benefits to migrants and host country Dr. Wale Idris Ajibade the Executive Director of African Views (AV), a nonprofit organization in consultative status with the United Nations Economic and Social Council advocated more tolerance for migrants from the host countries saying they had a key role to aid development.

Continental leadership awards were given to President Maada Bio of Sierra Leone, Lazarus Chakwera, the President of Malawi, Alpha Timbo, and Princes Ocansey.

The summit was moderated by Professor Byron Price, and Raquel M. Bennett both from the MEC, and Dr. Ajibola Abayomi.

The need to restructure labor migration across the continents topped discussions at the opening session.

The 3-day hybrid summit was themed: Appraising Human Mobility And Security: Prospects And the New Challenges Of Labour Migration Post-Pandemic Era had arrays of speakers from across the continents in attendance.


Canada’s tech entrepreneurship and the Startup Visa are paying off

Canada is the world’s leader in technology entrepreneurship. Last year, Canada invested more than $650 million in innovation Startup companies through the government’s Business Development of Canada (BDC). This money has leveraged more than $6 billion of private investment and created 50,000 jobs across the country.

Since 2012, the BDC has invested in Canadian technology companies, enabling them to get off the ground and launch their business. Through its Working Capital Funds and its Export Development Canada program, the BDC has supported over 2,600 Startup companies. It was done to help them achieve significant growth. Additionally, the government is committed to investing in innovation that will help improve the lives of Canadians.

One of the reasons for Canadian success is attracting and forging a depth quality of talent. More broadly, Canada continues to attract a steady influx of diverse, ambitious immigrants from across the globe that add significant value to our talent pool.

Why it matters:

Technology companies are driving economic growth in Canada and around the world. Investing in innovative technologies and Startups will ensure that Canada will remain at the forefront of this increasingly global digital economy. And this is how the Startup Visa program is coming in handy for the Canadian government.

Solution: Startup Visa

To boost the economy, the Canadian federal government has created an innovative program. This program is for foreign entrepreneurs that wish to launch their Startup business in Canada. Through the Startup Visa program, eligible applicants receive a permanent residence if the business meets the criteria requirements.

Canada’s prominence on the world stage in this sector is growing rapidly. Our ability to compete on a global scale is a testament to the importance of maintaining a robust innovation ecosystem in this country.

Attracting more investment capital and ensuring that Startup companies have the support they need to succeed is the important thing.

Come and join the Canadian Startup Hub today! To grow, expand and merge your business in the Canadian market!

What Startupers must know about Canadian taxes.

Are you a startuper or an entrepreneur? If so, it’s important to know that filing taxes is required for most individuals and families. In this blog post, we’ll provide an overview of the tax filing process in Canada, as well as some tips to make tax season a little less daunting. Have questions? We’re here to help!

Who is required to file Canadian taxes?

Filing taxes is an obligation for everyone, whether you are a Canadian resident or not. There are many reasons why you might have to file, such as you received taxable income from a source within Canada, you owe the government money, or wish to receive refunds or benefits.

Everything you need to declare and claim on your Canadian taxes.

As a Canadian resident, it is important to be aware of the various income tax rules and regulations that must be followed. One such rule is that any income earned from a Canadian source must be reported. This includes wages, pensions, investment income, and more.

So if you have any questions, be sure to speak with an accountant or tax specialist. Generally, you would need to declare foreign income and support payments as well.

Documentation that is required to file Canadian taxes.

In order to facilitate the process of filing your taxes, you will need to provide basic information, such as your name and address. You will also have to provide the following items: SIN, T4 Slips if you’re self-employed or own a business. Along with business receipts for any income earned, and child care payments that were made on behalf of dependants’ children. And finally…you should have all necessary documents relating directly to individuals living under one roof at any time during the tax season.

Get help.

If you’re looking for help to file your taxes, it’s a good idea to seek out professional assistance. Not only professionals can help make the process easier for you, but they may also be able to give you some tips next time around.

The Start-up Visa Program is a great way to start your business venture in Canada. If you’re thinking of making the move north, be sure to check the SUV program out!

Canadian SUV program for entrepreneurs in 2022.

There are many things to consider when starting a business in Canada. This article will walk you through the pre-measurements that need to be taken so your journey is as successful and rewarding as applying to the SUV program!

Canadian Business Immigration

Canada is a great place to start your business! Whether you want to be an entrepreneur or invest in one, there are many ways that Canada has set itself apart as the most welcoming country for immigrants. Entrepreneur programs make sure entrepreneurs can live out their dreams and provide support towards Canadian economic growth when it comes down to selecting options during the application process.
It’s no surprise then why we have been seeing so much success lately from those looking into immigrating to Canada under the SUV category – they know what kind of opportunities await them…

Introduction to Startup Visa (SUV)

Canada is always on the lookout for enterprising entrepreneurs who want to establish their own businesses in our country. If you’re an entrepreneur with great ideas and skills, then Canada might be your perfect destination! SUV can help make this dream come true because when it comes down to building successful companies it isn’t easy work!!

To learn more about the Start-up Visa program and how to start a business in Canada, continue to read this guide.

Canadian SUV Program

The Start-up Visa Canada program is an excellent opportunity for entrepreneurs who want to start their business in the country. It also comes with many benefits, like being able to become a Canadian Permanent Resident and establishing a new business!

Eligibility For the Program

To get started, you’ll need to gather the required documents and check if your experience fits this category.
We’ve provided a list of eligibility criteria for evaluating your chances of becoming eligible for the Start-up Visa.

  1. To provide LOS.
  2. To secure a minimum investment.
  3. Meet the language requirements.
  4. Own at least 10% of the business.
  5. Sufficient settlement funds are required to prove that you have enough money to support yourself and your dependents.
  6. If you meet all the requirements, you may apply for the start-up visa with the assistance of APS Global Partners.

Once you’ve assessed your eligibility and have contacted one of our experts to assist you with the program.


In order to apply for the start-up visa program, one of your most important requirements is a letter from
a Designated Organization that demonstrates they will be supportive and assist in developing the Start-up.

Why Canada Needs Immigrant Entrepreneurs

Immigrants make great entrepreneurs because they come with drive and passion. They become role models for other newcomers, helping them start their own businesses in Canada’s economy which is desperately needed due to low birth rates among native Canadians as well increasing unemployment rate.
The country needs self-starters like these individuals who can help boost the productivity of our society; mainly by starting new companies that will generate more jobs or provide services we didn’t know already existed until then!

The Benefits of SUV

  • Permanent Residency
  • Fast process time for permanent residency
  • Plenty of provinces to choose from
  • Multiple candidates can own one business
  • Funding and guidance from trusted investors

If you plan to move your business and live in Canada, now is the best time!

Requirements for The Start-Up Visa Program

The Canadian Start-up visa program offers the opportunity to entrepreneurs who are seeking a chance in this country. The Start-up Visa program offers entrepreneurs who are seeking opportunities for growth one of these unique entry points. It allows businessmen to get into our economy with many benefits like creating jobs while advancing economic development.

The world is a competitive place and the business environment has never been more challenging. The Start-up Visa Program targets entrepreneurs who are passionate about their craft, willing to take it one step further than anyone else – whether that’s creating innovative products or services for clients in need of something new–and confident enough not only to know what they want but also how best attain it! If you’re an entrepreneur looking at starting up your own company soon then this might be just the right opportunity. The immigration process is one of the fastest.

This program aims to attract entrepreneurs seeking permanent residency in Canada, and will set up a viable and functional business in the country will the help of Canadian investors.

Qualification Details for the program:

-Innovative business idea

To qualify for the Start-up Visa program, you need to have a business idea or be part of an innovative start-up company. You also must own 10% voting rights in your venture when you get the Letter of Support from D.O; the founders should hold more than 50% of the company.

When the applicant gets their permanent residency, they will be able to incorporate and run a successful business in Canada.

The applicant needs to have a great idea for an innovative, start-up business or be able to apply with their current model that would qualify them as one of the immigrants chosen to get support from the D.O.

-LOS for the Start-up Visa program

It’s important that D.O. supporting you will have faith in what will be accomplished by your venture. A commitment letter from them shows support for your venture and provides proof to immigration services.

When an applicant has obtained the LOS, they should attach it to their PR application. The business investors or designated organization will also provide a certificate of acceptance as proof – which means you’re set!

-Language Proficiency

Immigration services want to ensure the applicants have no language barrier. So it is important that potential applicants meet the minimum Canadian Language Benchmark (CLB) levels for speaking, reading, and writing English or French. Anyone who plans on applying should take an exam that comprises these four skills.

-Settlement funds

An applicant should have enough money to settle in Canada. The applicant also should have enough liquid funds to establish his venture in Canada. To figure out the minimum required funds look it up on the government website.

PR status under the Start-up Visa Program

The application process ensures that only qualified candidates are accepted into this program. If you’re found eligible, then your PR is waiting for you!

If the venture fails and will not be able to continue, the applicant gets to keep holding his/hers PR Status as it is irrevocable.

Proper application for the Start-up Visa

It is important to ensure that the application you submit is accurate. Mistakes in your application may cause big problems.

By working with experts in the field you are ensuring your success!

Canada ranked #1 best country in the world.

Canada is the best country in the world and we’re so glad you can come to experience it with us through the Start-up Visa program.

Top Spot

Canada topped the recently released 2021 Best Countries Report from US News & World Reports. Making it their first time taking the top spot in this annual ranking. Canada previously placed second last year. Third place previous to that. This is an indication of how much Canada has improved!

Canada is the best country in North America and #1 out of 78 countries. It beat out Japan, Germany Switzerland, Australia which rounded off Top five spots for Canada’s ranking at sixth place worldwide.
The top three spots were held by Norway (2), Denmark with Sweden coming fourth placing them ahead of France. France sits proudly on the fifth position after having taken first back when they won Olympic Games athletes being hosted there twice. The United States ranked just below Uruguay at 27th followed closely, just behind New Zealand then Jamaica lastly.

Ranking Measures

The ranking measures the global performance of each country based on a variety of metrics; Adventure, Agility (a sense that you can take risks without fear), Cultural Influence, and Entrepreneurship.

Canada got full marks for Quality of Life – which reflects political and economic stability. Also, public safety, and a good job market – and Social Purpose, which looks at social justice, human and animal rights, racial equity, gender equality, and religious freedom.

The Survey

The survey was conducted by Quartz and they ask people all over the world what topics matter most to them. The rankings are determined through representative polling of more than 17,000 individuals who self-identify as broadly representing the global population with an emphasis on those that will deem this topic relevant in their lives.

The top 10 Best Countries in the World

1. Canada
2. Japan
3. Germany
4. Switzerland
5. Australia
6. The United States
7. New Zealand
8. The United Kingdom
9. Sweden
10. The Netherlands

You can see the full 2021 Best Countries Report at